Primus Narrative is a Dubai consultancy for founders, boards and CMOs. We design and operate marketing strategy, public and corporate communications, and digital growth — senior-led, AI-augmented, measured in revenue.
We operate as a small senior partnership — no juniors billed as strategists, no decks made for the sake of decks. Each engagement is led directly by a founding partner and delivered by a curated team of operators.
We design marketing strategies that survive contact with reality — built on category insight, behavioural research, and commercial math, not slogans. Suited for founders, boards and CMOs who need clarity before they invest in media.
Strategic communications for executives, boards and high-stakes initiatives — from brand governance to crisis response. EU, UK, US and MENA track record, with direct experience advising governmental projects, commercial platforms and enterprise brands.
Full-stack digital promotion of products and services online — performance marketing, SEO, content engines, conversion optimisation and lifecycle automation. Operated by a team with hands-on engineering experience behind the systems.
We build and operate AI systems inside marketing teams — not demos. Agentic workflows for research, content, campaign ops and analytics that compress cycle time and raise the quality bar. Governed, measurable, and aligned with brand.
Brand identity, editorial systems, and executive voice. We help companies build a verbal and visual language that is unmistakable across a press release, a pitch deck, a landing page, and a LinkedIn post — for years, not launches.
Fractional and advisory engagements for founders, CEOs and boards entering new markets, raising capital, or rebuilding the marketing function. Confidential, senior, and commercially literate.
You meet the partners in the first call. The same partners lead the work. Three phases, measured in outcomes — not deliverables.
We start every engagement with a structured diagnosis — leadership interviews, commercial review, brand audit. No recommendations before we understand the business.
We translate insight into a strategy document the board can sign: positioning, narrative, channel mix, P&L. One page of decisions, not fifty pages of slides.
We execute with a curated team and AI-augmented operations. Weekly rituals, a single dashboard, and a review cadence tied to commercial outcomes.
Strategy is useless if it remains on paper.
We build the systems that make good strategy actually happen.
Two senior operators with complementary craft: a growth-focused CMO with deep operational experience, and a communications strategist who has advised governments and international PR networks.
Growth-focused CMO, FCIM, and serial founder. 15+ years leading marketing strategy, brand building and automation across media, tech and fitness.
Slava is a Chartered Marketer (Fellow of the Chartered Institute of Marketing) and Executive MBA candidate at IE Business School. He has led projects that attracted millions of users, generated 8-figure revenues, and built viral communities — including LIFEHACKER.RU (32M+ monthly users), Ukraine's first fully automated fitness club ecosystem, and the premium corporate media agency Palindrome. A CMO with an engineering mindset, he designs and operates agentic marketing systems in production rather than on slides.
Senior communications strategist, 10+ years driving strategic narratives for high-stakes government and corporate initiatives across EU, UK and US markets.
Anna specialises in strategic communications, international relations, reputation and brand strategy, with additional focus on AI ethics. She has served as Strategic Communications Advisor to the Minister of Culture and Information Policy of Ukraine, Communications Expert to the Cabinet of Ministers, and PR & Marketing Lead for EMEA at FINN Partners (London). She now leads Strategy & Behavioural Intelligence at Co.Actor and advises clients on brand governance, crisis communications and stakeholder management.
Primus Narrative is registered and operates from the Meydan Free Zone in Dubai — a jurisdiction designed for international professional services firms, with 100% foreign ownership and full repatriation of capital and profits.
Meydan Free Zone
Meydan Grandstand
Nad Al Sheba
Dubai, UAE
Mon — Fri
10:00 — 18:00 GST
By appointment on Saturday & Sunday
Every enquiry is read by a founding partner. If there is a fit, we’ll propose a 45-minute briefing call — no decks, no pitch, just a conversation about the work.
Meydan Free Zone
Dubai, UAE